We’re familiar with LinkedIn as a job-seeking platform where you can get the latest job postings and build your professional network. But have you ever checked LinkedIn Events? It provides a place for users to create, manage, and join professional events directly on LinkedIn. These events allow you to connect with professionals and companies within your network and beyond. In this post, we’ll walk you through how to apply workflow automation tools for extracting LinkedIn Events data and benefit from it.
What is Workflow Automation
Workflow automation is all about using technology to take care of repetitive tasks and processes that would otherwise require manual effort. Its main goal is to make things run more smoothly within a business, saving time and reducing the chances of errors that can happen when people handle these tasks. With automated processes, you can focus on more important work, boost efficiency, and keep operations running without all the unnecessary hassle.
Nowadays, workflow automation is widely applied in data extraction and cleansing, email marketing, lead management, customer service, etc., and shows its unique strengths in:
Increase efficiency: automate repetitive tasks, allowing employees to focus on higher-value work that requires creativity, decision-making, or strategic planning;
Reduce error: automation eliminates the risk of human error in tasks, such as data entry and document management, that can contribute to more consistent and accurate results;
Save money and time: automation reduces the need for manual labor, so businesses can save budget on operational costs. Meanwhile, it can speed up processes and accomplish them in less time;
Improve scalability: automated workflows can handle an increased volume of tasks without requiring additional resources, which makes scaling operations smoother and more cost-effective.
What Can You Grab from LinkedIn Events
In general, you can find various events on LinkedIn, including webinars, conferences, workshops, product launches, and networking events. While browsing such events, you can easily grab a wealth of information from LinkedIn Events.
Event details
Event name: event title
Event host: the individual or organization hosting the event
Event date and time: scheduled date and time of the event
Event description: a brief overview of the event’s purpose and agenda
Event location: physical address for in-person events or virtual platform details for online events
Attendees details
Names: full names of attendees
Job titles: professional titles of attendees
Companies: organizations where attendees are employed
Locations: geographical locations of attendees.
LinkedIn profile URLs: direct links to attendees’ LinkedIn profiles
Number of attendees: total count of individuals attending the event
Attendee activity: interactions such as posts, comments, or shares related to the event
Additional data
Event URL: direct link to the event page
Event type: Classification of the event (e.g., webinar, conference, workshop)
Why Extract LinkedIn Events Information
LinkedIn Events offers valuable insights that can empower you to make informed decisions and tailor your strategies to align with industry trends and opportunities.
Generate targeted leads
Scraping LinkedIn Events can lead to a more targeted approach for lead generation. By accessing attendee details such as names, job titles, and companies, you can identify potential leads who are already interested in topics related to your products or services. These insights will increase the likelihood of successful outreach and conversion.
Build professional connection
Knowing who is attending specific events on LinkedIn enables you to proactively connect with industry professionals, potential partners, clients, etc. Engaging with these individuals before, during, and after events fosters meaningful relationships, paving the way for collaborations and business growth. Meanwhile, utilizing LinkedIn to interact with event participants allows for ongoing engagement beyond face-to-face interactions that can significantly enhance networking efforts.
Conduct market research
Whatever stage your business is at, information on LinkedIn Events can help refine your products, services, marketing strategies, etc., to meet market demand better and understand the competitive landscape. For example, the types of events and the profiles of attendees are valuable raw materials for market research. With workflow automation, you can grab sufficient data effortlessly to develop insights into current industry trends, interests, and challenges. In addition, observing which professionals attend events hosted by your competitors or industry leaders can inform your competitive strategy.
Enhance event planning
The event is an important part of the marketing campaign. If you’re organizing your own events, studying attendee data from similar events on LinkedIn can provide insights into what topics, formats, speakers, etc., resonate with your targeted audience. In other words, LinkedIn Events is a source for you to gain knowledge about how to plan more engaging and successful events.
Octoparse AI is a workflow automation tool that allows you to automate tasks and provides a smart process for your work. You can build custom AI workflows and RPA bots with its visual interface rather than writing scripts on your own. Talking about extracting LinkedIn Events data, you can also try the ready-to-use Apps on the Octoparse AI App Store instead of setting up a workflow yourself.
As a preset solution, LinkedIn Event Extractoris designed to collect event activity data from specified LinkedIn users. With a provided list of profile URLs, it can gather comprehensive data on LinkedIn Event activities, including the event URL, title, engagement metrics (views, reactions, comments, and reposts), attendee count, and posting timestamp. Now, let’s walk through how to scrape LinkedIn Events in easy steps.
Step 1: Install Octoparse AI and browser extension
Download Octoparse AI for free and install it on your device. Then, create a new account or use your Google, Microsoft, or Apple account to log in. After that, click account avatar > Tools > Extensions to install a browser extension. There are several options for must-used browsers, please select one based on the browser you use. The corresponding browser plugin will ensure the APP can function properly on your computer.
Step 2: Obtain LinkedIn Events Extractor in Octoparse AI
Click App Store and search LinkedIn Event Extractor, and click “Try this app” to obtain the App. After that, the App will be listed in the Project section. Alternatively, you can search for it in the Online App Store and then allow the browser to open Octoparse AI to get the App.
Step 3: Input required parameters
Click “Run the app now.” Then, a window of Run parameter settings will appear. Input all required parameters (Profile URLs and Export Path) and some optional parameters (Event Count, Browse, and AdsPower Profile ID) based on your needs.
Tips:
For Profile URLs, please select an Excel file containing up to 80 LinkedIn profile URLs from the targeted events you want to extract and the URLs should be formatted as the image below.
Step 4: Launch the App and get the file
After inputting all required parameters, click “Run application” to launch the App. While the App is processing, you can check the running status in the Run Process Alert box. The box explains the application processing and tells when the workflow is complete or an error occurs.
Get the document of exported event data in the designated storage path after the task is completed. All the data in the file is structured for data filtering, so you can save effort in cleansing data and pay more attention to developing insights from the LinkedIn Events information.
Conclusion
Businesses can benefit from LinkedIn Events in so many ways. Extracting such data not only improves your event strategy but also sharpens your competitive edge, giving you valuable insights into industry trends and opportunities. As a result, you can transform networking into long-term business success and stay ahead in an increasingly competitive market by leveraging such data. Try LinkedIn Event Exporter now, and see what’s in the store!
